Give people a reason to become fans By encouraging the visitor to first “Like” your fan page in order to receive a free trial, coupon or even specialized information, you can significantly increase fan conversion rates, while giving real value in becoming a fan,” says Richard Krueger, co-author of Facebook Marketing for Dummies.
Stay on topic People who Like your brand on Facebook expect your posts to be at least somewhat related to your brand or industry. Keeping your focus so narrow may seem limiting, especially if you’re the one crafting the posts each day.
Ask the right kind of questions One of the best ways to get your fans talking on Facebook is to ask interesting and entertaining questions. But did you know there’s a right way and wrong way to ask questions on Facebook?
Include pictures in your Facebook updates “Twitter is a link economy, whereas Facebook is a picture economy. So just about every status update should include a picture. Ideas for pictures include customers, your product or service in action, employees and events.
Celebrate your milestones “Did you reach a milestone? It can be one important to you or one important to your fans. Celebrate with your fans!
Get creative when your Facebook readers are most happy “Facebook has a Happiness Index that shows a spike of 10% on Fridays. As a marketer, you can take advantage of this increase in sentiment by doing something creative,” says Mari Smith, co-author of Facebook Marketing: An Hour a Day.
Activate Facebook fans (don’t just collect them like baseball cards) “Your Facebook audience is a club, not just a list, and you cannot satisfy the intellectual and sociological cravings of a club through one pithy status update each day.
Run a Facebook contest “Everyone loves a contest and a chance to win. If you need a little excitement on your Facebook page, a contest will spur your community to action.
Try out Sponsored Stories “Earlier this year, Facebook introduced a new form of advertising: Sponsored Stories. These ads display activity from your friends in a fixed ad position on the page,” says Ben Pickering, CEO of Strutta.
Measure your Facebook marketing! “Measure your Facebook marketing efforts as well as you can. Measure unique users, fans, conversions, clicks, activity, retention, loyalty and many other metrics.
