9 Tips To Turn Your Website Into A Customer Magnet

Your customer-attraction checklist

1. Buy keyword rich domain names
What product do you manufacture and for what market or industry? Make a list of all these words and then see if those domains are available. You’d be surprised how many manufacturers own their company name, but don’t own the domains to the widgets they provide.

2. Use a high-quality logo and company name
Visitors need to know exactly where they are within a few seconds. Your logo should be clearly visible at the top of the site. The preferred location is in the upper left-hand corner. Also, create a high-quality logo graphic.

3. Create a favicon
A favicon is that little graphic icon that appears on an Internet browser tab and tells you what website you are on. A favicon sets you apart from other sites who aren’t using them. This is your website’s way of wearing a tie; it’s not necessary, but it shows the world you are serious.

4. Create a headline that speaks directly to the target audience
Most B2B websites are focused on the company and the product they provide instead of the customer and the problem they are trying to solve. Focus on the person who will be landing on your website and then tell them what your company offers in the simplest language possible.

5. Use a lead generation form
The way to get ROI from your website is to capture the names of the people who landed there and might become customers. The best way to do this is to give them information for which they will happily give their e-mail in exchange.

6. Write a blog
Blog posts are really advertisements and educational advertising pieces that answer the questions “Why should you buy my stuff instead of the other guy’s?" Write articles with headlines such as “How to Choose the Best Widget” or “10 Tell-Tale Signs That It’s Time to Replace Your Widget."

7. Collect testimonials
Nothing is more powerful than showing potential customers what their friends in the industry are saying about what it’s like to work with your company. Put a process in place to capture testimonials; create a tab or page on your website where customers can leave comments at the completion of the selling cycle.

8. Create online videos
Videos are very powerful marketing and educational tools. Create videos to demonstrate your product and be sure to speak about the features from the customer’s perspective. Think about the common frustrations customers usually have around your product and then address exactly how your product overcomes them.

9. Online guides
Online guides are keyword-rich documents that run about 3,000 words. They are filled with useful tips, ideas, recommendations and resources that make the buyer’s life easy.