Did you watch the Superbowl? Many did. With Jay Leno, Jerry Seinfeld, Clint Eastwood, and Mathew Broderick all playing major rolls in the Superbowl Ads and a 53 Year Old Madonna performing at half time, I’d say a particular audience was being targeted.

If I hadn’t forced my son to watch “The Good, The Bad and The Ugly” every time it appears on AMC, he probably would have no clue who the old dude speaking on Chrysler’s behalf was. Even though my son is a hardcore sports fanatic, he can’t buy a car yet. The Chrysler ad speaks to a different generation. He doesn’t realize that the USA manufactured things at one time. Again, the ad was appealing to the senses of a different generation.

I always use the analogy of fishing nets with my staff. I stress to them that you can’t catch all the opportunity out there in one net. You target a specific type of fish with one net or lure. You may have to use something different with the next type of fish. Marketing is not different. If you’re solely using social media to catch your prospects, you’re missing out on opportunity. Companies stuck with traditional forms of marketing are also using a very small net and should expect small results.

Ad agencies recognize the target audience that they are attempting to appeal to with Superbowl ads. They know who’s watching the superbowl. They know the typical age group and gender of the viewer. Clint Eastwood showed up during the superbowl on purpose. An ad talking about America coming back and being ready to take on the future was delivered on purpose.

Make no mistake, each and every ad was designed in away to appeal to the target audience.

As a business owner, you must ask yourself. Do I appeal to my audience? Am I using the right types of nets to catch prospects?